With 25+ years of hands-on experience in business and building, I help driven entrepreneurs turn ideas into systems and systems into sustainable success.
Business Builder
System Thinker
Soul-Driven Leader
Contractors, remodelers, and property pros ready to grow beyond referrals.
Family-owned businesses stepping into their next chapter.
Entrepreneurs turning hustle into structure.
Leaders who want freedom and profitability.


HerDrive was built from the trenches of construction and home services, where real results matter. We’ve spent over 25 years helping companies grow, adapt, and dominate through every kind of market, from the 2008 recession to COVID and beyond. We know what works, what doesn’t, and how to turn any business into a money-making machine built to last.

We know what it takes to lead with purpose, chase growth, and scale without losing what matters most. HerDrive helps companies step back from the chaos to build structure, alignment, and momentum, transforming everyday operations into a clear, sustainable path forward.

No two businesses operate the same way, and neither do our solutions. HerDrive designs AI strategies tailored to your goals, your vision, and your day-to-day reality. We don’t follow templates, we engineer adaptive systems that evolve with your business and drive real results.

Growth doesn’t start with hustle, it starts with clarity. At HerDrive, we get laser-focused on your vision first, then build the strategy, systems, and automation to make it happen. No guesswork, no fluff, just a clear path to turning your business into a money-making machine.
This isn’t just lunch, it’s your strategy hour. We’ll sit down to look at the big picture of your business, talk about what’s working, what’s not, and map out your next steps toward growth. You’ll leave with clarity, perspective, and real strategies you can use right away.
Conversational Phone Calls
Live voice conversations with all your inbound calls
Route Inbound Calls
Forward calls to particular team members under certain conditions
Custom Working Hours
Your business phone rings first, and AI takes over only if no one answers.
Gather Information
From contact information to custom fields, capture all the most important lead info
Email Summary
Get a notification with a summary and recording of each call your employee handles
Workflow Activation
After hanging up, automatically follow-up with new leads to maximize conversion
Tone Customization
Personalize your employee to represent the unique culture of your business
Simple & Effective Prompting
Give your employee a goal and let it go to work, without all the training headaches

We build your AI systems, automations, and CRM in 7 days.

Your AI starts answering calls, texts, and forms instantly.

You watch leads convert, revenue climb, and chaos disappear.
This isn’t just lunch, it’s your strategy hour. We’ll sit down to look at the big picture of your business, talk about what’s working, what’s not, and map out your next steps toward growth. You’ll leave with clarity, perspective, and real strategies you can use right away.

Lucy and Her Drive have been a great find for our company. We need a new direction for our Accounting and Tax company, and her creativity and unique approach to a rather mundane industry has really helped to set us apart. Lucy is very easy to recommend to others.
Gene Grugal

Lucy is brilliant at analyzing your business from top to bottom and offering the exact kind of advice to take your business to the next level. She has the ability to help you define what your goals are and develop a very specific plan on how to achieve them. My clientele has nearly DOUBLED within the first 2 months of working with Lucy. I am now focusing on hiring help to keep up with the new business that is coming in. I would recommend Her Drive to any business that recognizes that it could use help living up to it's potential.
Dan Flaherty

Lucy is 100% committed to her clients. I am so happy with my website she revamped, and I’m grateful for all of the intricacies she digs into to see what works. My advice is Go with Lucy!
Aimie Reistad
Choose Your System.
Build Your Growth Engine.
Two simple options. One goal, a business that runs itself.
Whether you want a plug-and-play AI system or a fully customized enterprise solution, every HerDrive install is built to deliver speed, scale, and profit.
Our flagship AI automation system, 7-day install, 90-day optimization.
Contractors, home service pros, and growing small businesses that want to automate leads, calls, and follow-up without adding staff.
What's Included:
AI Assistant + Chat
Webchat, text, and voice AI that responds instantly, qualifies, and books.
Smart Follow-Up Machine
8-touch workflow (SMS, email, VM drops) that revives cold leads & boosts close rates.
CRM + Pipeline Setup
Done-for-you GoHighLevel build, stages, automations, notifications, and reminders.
Calendar + Routing Logic
Automated scheduling, service area filters, crew routing, and working hours setup.
Dashboard + Reporting
Live ROI dashboard (leads → appts → jobs → revenue).
Reactivation Campaign
Re-engage old leads to generate quick wins in first week.
90-Day Growth Support
Weekly optimization calls, metrics review, and tuning.
7-Day AI Growth Engine Install
Custom-built for larger teams, multi-location companies, and enterprise-level growth.
Established brands, franchise owners, and high-volume service companies ready to scale with advanced AI infrastructure and reporting.
What’s Included (everything from Drive System + more):
Full AI Ecosystem Build
Multi-agent AI voice, chat, and SMS systems trained for your brand tone.
Custom Voice AI Receptionist
Natural-language AI that answers calls, qualifies, and transfers live to team.
Advanced Workflow Architecture
Tiered automations for departments (sales, ops, customer care, recruiting).
Enterprise Reporting Stack
Google Looker Studio dashboards — KPIs, conversion paths, job metrics.
Team Integration Training
Onsite or virtual training for your internal teams.
Call Quality + Sentiment Tracking
Voice intelligence that logs, scores, and summarizes every customer call.
Dedicated AI Strategist
Your own HerDrive partner to oversee setup, optimization, and scaling.
Custom AI Growth Ecosystem Design
Our Guarantee
If your system doesn’t book qualified appointments in 90 days, we work free until it does.


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